The foods we eat, the air we breathe, the water we drink, and the climate that makes
our planet habitable all come from nature. Yet, these are exceptional times in which
nature is sending us a message: To care for ourselves we must care for nature. It is time to
wake up. To take notice. To raise our voices. It is time to build back better for people and
our planet. This World Environment Day, it is time for nature.
Johannesburg (05 June 2020)
This World Environment Day let us all truly understand how
much nature means to us. Timberland is not just doing one thing, but 50 million things.
Timberland has committed to planting 50 million trees by 2025. The brand has long
committed to lessening its ecological footprint on the earth while continuing to leave an
indelible mark on the outdoor industry.
“Making a positive impact on the world has been part of Timberland’s mission for decades.
It is about designing a better product with both the consumer and the planet in mind and
pioneering sustainability in fashion.” Comments Moosa Mayet, General Manager for
Timberland South Africa. “Caring is no longer enough, we need to do more to protect
nature and to protect each other,” he adds.
While Timberland has to date accomplished several impressive goals, including recycling
310 million plastic bottles in their footwear, planting more than 9 million trees worldwide
and completing over 1 million hours of community work, the brand remains committed to
hitting its eco-minded targets and setting the standard for sustainable fashion. The brand’s
dedication to making quality products is matched by an unwavering commitment to
environmental and social responsibility – in terms of their products, the outdoors, and the
communities around the globe where we live, work, and explore.
“We need to rethink how we do everything. We have to emerge from this pandemic as a
more responsible society. Let us use this time to reflect and find out what else can we do
for nature, to find out what more we can do to protect our planet.” Concludes Mayet.
Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New
Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for
its original yellow boot designed for the harsh elements of New England, Timberland today
offers a full range of footwear, apparel and accessories for people who value purposeful
style and share the brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better
future. This comes to life through a decades-long commitment to make products
responsibly, protect the outdoors, and strengthen communities around the world. To share
in Timberland’s mission to step outside, work together and make it better, visit one of our